Environmental Scanning Essay

The environment is responsible for more company changes that the general public often realizes. The future of a company depends on the reaction that the company has to environmental changes. By not adapting to the changes, companies could ultimately end up failing. Recognizing that the environment is changing, businesses need to be able to adapt their products to keep up with new opportunities and balance a strategic fit between the environment and the company (Wheelen and Hunger, 2010). Toyota: A Responsibility to the Environment. Toyota led the revolution on economically friendly vehicles when the Toyota Prius was introduced in the United States in January 2009 (â€Å"The fifth toyota,† 2011). The Prius is the first in a long line of cars since 2009 to be marketing towards not producing dangerous emissions harmful to the environment. Toyota recognized the need for more energy efficient cars to reduce and adapted to meet the need. This quick move resulted in Toyota standing out as a leader within the automobile industry. In 2011, Toyota introduced the Fifth Toyota Environmental Action Plan. This action plan sets the precedence for standards for 2020 through 2030. The three themes throughout the action plan is construction of a low-carbon society, construction of a recycling-based society, and the construction of a society that coexists with nature and environmental conservation (â€Å"The fifth toyota,† 2011). Toyota is committed to developing the next generation of vehicles that rely on clean energy such as electricity rather than fuel. Toyota also will ensure market acceptance of these new vehicles by having these vehicles stand out with different characteristics that customers will want to have (â€Å"The fifth toyota,† 2011). Toyota is seeking to stimulate the hybrid vehicle market by introducing new models and expanding the hybrid vehicle market field (â€Å"The fifth toyota,† 2011). Toyota is also working with consumers directly by implementing initiatives by promoting eco-driving as well as providing traffic-flow improvement using current IT & ITS technologies (â€Å"The fifth toyota,† 2011). By asserting Toyota as an industry leader in hybrid vehicle technology, Toyota has a competitive advantage. Making the action plan public information as well as focusing all future technology around this plan, Toyota is displaying dedication to the environment as well as dedication to what customers want. By making these goals public, Toyota has a responsibility to ensure the effectiveness of their plan. Toyota will measure the effectiveness of the action plan by working with the REACH Regulation to ensure the goals they set forth are being met (â€Å"The fifth toyota,† 2011). The REACH Regulation focuses on minimizing the impact of chemical substances on the environment as well as people and provide corporations with insight on responsibly managing the use of chemical substances (â€Å"The fifth toyota,† 2011). Toyota also plans on working with government agencies to ensure that environmental goals are being met (â€Å"The fifth toyota,† 2011). In 2008, Toyota began the process of registering products either directly or indirectly used in the manufacturing of their vehicles (â€Å"The fifth toyota,† 2011). In 2009, Toyota announced that only 15 supplies used in vehicle manufacturing were substances of high concern, and began to change these products for products that match REACH regulation (â€Å"The fifth toyota,† 2011). By working closely with REACH and other government agencies, Toyota is able to keep constant measure of their success in their environmentally based action plan. Florida Power and Light: Clean Energy for a Clean Future Florida Power and Light is committed to changing based on environmental needs. No longer is it possible for electric companies to operate with fossil fuels alone. Florida Power and Light uses a mix of fuels at their power plants in order to generate clean energy (â€Å"Our commitment to,† 2014). Due to this mix of fuels, Florida Power and Light is recognized as a clean energy company with one of the lowest emission rates (the emission rate is currently 35% better than the industry average) and obtains most energy from clean-burning natural gas (â€Å"Our commitment to,† 2014). This year, Florida Power and Light began operation at three emissions-free solar energy facilities in Florida (INSERT). By using clean energy, Florida Power and Light is number two in the country for energy efficiency and offers one of the lowest energy charges in the state to their customers (â€Å"Our commitment to,† 2014). Florida Power and Light is committed to being held accountable as a leader in energy efficiency. By working closely with the U. S. Department of Energy, Florida Power and Light can stay up to date on how to follow their current plan on power plant modernization process. Florida Power and Energy also updates the Florida Public Service Commission on a regular basis to ensure they are complying with the standards for clean energy (â€Å"Our commitment to,† 2014). The parent company of Florida Power and Light, Nextera Energy, makes their governing documents, policies and procedures public knowledge and files in compliance with government agencies to ensure that they are meeting the environmental needs necessary (â€Å"Our commitment to,† 2014). Since the U. S. Department of Energy must oversee all power plants in the United States, Florida Power and Light will have to successfully maintain effective clean energy to not only operate within standards, but to continue to be a leader in the field of power and energy. Performing an environmental scan is important to companies due to constant change. The environment is in a constant state of change. If companies do not recognize this change, they will fail to adapt to the needs of the current economic conditions. By failing to change, companies run the risk of becoming obsolete in the new environment and are no longer able to operate. By performing environmental scans, companies can gage where changes need to be made and how to be leaders in their field on how to successfully execute making the necessary changes in order to remain relevant. References The fifth toyota environmental action plan (fy2011-fy2015). (2011). Retrieved from http://www. toyota-global. com/sustainability/environmental_responsibility/action_plan/fifth_plan4. html Our commitment to the environment. (2014). Retrieved from http://www. fpl. com/environment/commitment. shtml Wheelen, T. L. , & Hunger, J. D. (2010). Concepts in strategic management and business policy: Achieving sustainability (12th ed. ). Upper Saddle River, NJ: Pearson/Prentice Hall.

A Room of One’s Own: the Context of Women’s Existence in Society Essay

Even though the texts were composed in different times and different literary forms, both composers sought to criticise the way that their context operated. In Virginia Woolf’s ‘A Room of One’s Own’ (1928) and Edward Albee’s ‘Who’s Afraid of Virginia Woolf’(1962), both composer’s purpose is to bring both men and women into a clearer understanding of the ways in which women have been held back in western society and the role that illusions about gender roles have played in social interactions. We learn through comparing both texts that in order to obtain truth, both genders’ perspectives must be taken into account Woolf, a constitutional suffragette, empowers women writers by first exploring the nature of women in fiction, and then by incorporating ideas of the androgynous mind and individuality as it exists in a women’s experience as a writer. †they had been written in the red light of emotion and not in the white light of truth† Woolf writes in a way which we call stream of consciousness style to write this inclusive and conciliatory lecture. Her language and style is witty, and non-confrontational and makes her points in a meandering way. She does this to charm her audience into agreeing with her through her graceful style as a writer. Albee, contrastingly, uses a confrontational and visceral stage play to make his point about the destructiveness that results from trying to conform to expected gender roles. His language, characterisation, rhythm and tension are aggressive and shocking. He makes use of elements of Absurdism in order to comment upon the illogical and often bewildering nature of trying to negotiate gender relationships within his time. The American Dream was the illusion in his play, where the characters try to hide behind the illusions and felt that this would help them feel joy in attaining this AD. Albee’s purpose was to look behind the ‘Perfections’ of the AD â€Å"All imbalances will be sifted out†¦ Everyone will tend to be rather the same† and show the way it was destru ctive as a model for relationships because it denies equality for men and women, which is what Virginia Woolf is searching for. In both texts there is a struggle for women to maintain their identity in a patriarchal society. Woolf presents the challenging idea that women could be as effective as men as writers of fiction if they were given the same means and tools to be able to compose, â€Å"A woman must have money and a room of her own if she is to write fiction.† This idea challenges the gender relationships established in her Victorian and early modernist context. In ‘Room’, Woolf blames the patriarchal society for oppressing women and subjugating individual’s identities, â€Å"and that, as you will see, leaves the great problem of the true nature of women. . .and fiction unresolved†. She feels that the freedom of women to write is restrained by the expectations men have of what a woman should be. In other words, being a wife and the daily, culturally defined expectations of a female made it difficult for creativity and in particular the writing of fiction to be expressed in the Victorian era. Furthermore, Woolf states that even if a woman in such circumstances manages to write, using Charlotte Bronte as the example, â€Å"she will write in a rage where she should write calmly â€Å". Woolf shows here, using juxtaposition that a women writing out of frustration with the repression of her everyday life, will be an ineffective writer as she will write without an androgynous perspective. Woolf’s message, it seems, is that women must strive against the resistance of the patriarchal culture and attain some degree of independence and freedom from the restraints placed upon them by gender stereotypes. Similarly, Albee’s context, during the Cold war, has affected the way he has written ‘Who’s Afraid’ with the adjustment in tempo and style. This play shows the way that relationships, such as marriages, have become a battlefield in his post ww2 context, because of the tensions in gender relationships in the conservative era of America in the 1950s, where the AD outlined perceived ways that women and men should relate to one another. Martha is the older and the more dominant character between the two women in the text and is a model of women who have the money and ‘a room of their own.’ She has gained a measure of the independence that Woolf sought for women in her lecture. She is not ruled by her husband, George, their marriage is in fact quite the opposite. Martha does not live up to the societal expectations for a woman in her time as she is a bold and rebellious figure, using crass and unfeminine language, and telling anecdotes from hers and George’s personal life. This includes the story of her schoolgirl marriage to a man who ‘mowed the lawn†¦sitting up there, all naked,..theorietically you can’t get an annulment if there’s entrance.’ Contrastingly, Honey represents the vulnerable and withheld typical 1950s housewife, someone who does not have the voice and independence that Woolf hoped for. Her name symbolises to the responder that she isn’t an independent woman, she is reliant on the way that she is viewed by men, as sweet and gentle. This vulnerability and reliance shown in the anaphora, â€Å"I’ve never been so frightened in my life! Never!†. This play is a battlefield because women in both relationships are thwarted and oppressed, therefore Virigina Woolf’s hopes for independent, self-motivated women are not achieved in the female characters represented by Albee. The male characters in Albee’s play also show the illusory nature of the American Dream and the way that gender roles in the Cold War period were increasingly complex for members of both sexes. George’s character swings through moments of rage, frustration and cynicism as he watches his wife behave in a way that reflects badly upon him as a husband within his context. He alternately belittles lectures and reacts sarcastically to the woman that, at some points, the responder can see he still cares for. Nick, on the other hand, represents the ‘future’ – a biologist who lacks the empathy and emotion that George displays. Nick’s patronising treatment of Honey shows that he does not feel any respect or equality with her, and that he is consciously afraid that she has tricked him into a loveless and uneven marriage.

Genogram: Family and Paper Social Work Essay

1. I grew up with a strong and helpful family that was always there for me. I did get into a lot of fights with my siblings, but now that I am an adult and living my own life, I realize how much I really care and love them. Thinking back on my childhood, I was raised a good life and my parents told me to be the best person I could possibly be. They showed me how to pursue a good work ethic, and how to treat others the way I want to be treated. As a child I was taught to respect my parents, teachers, and adults. To respect someone is not to agree with someone but show regard to. I was always told treat people like you would want to be treated. And showing respect is one of them. I believe respect is something that is not given its earned through the course of time. My family was what made me who I am today. 2. While reflecting on the different cultural elements that have influenced my life, it is hard to determine which would be classified as the most significant or the most influential because at different stages of my life, that priority has changed. For simplicities sake, the first influence I will discuss will be that of my parents. I was born to a Caucasian, middle class husband and wife in July of 1974. Due to being â€Å"middle class† I was taught the values of hard work, responsibility, honesty, and accountability. With two parents who felt one does not deserve what one hasn’t worked for, it was instilled in me that laziness was truly one of the worst characteristics one could possible hold. This programming has led me to be hyper-vigilant in my quest to prove my lack of â€Å"laziness.† This can be established by the fact that I am currently raising 3 children, work one full-time job, and attend college full-time. In addition to my parents influence, the fa ct that I had 1 sibling also played a significant role in my cultural programming. Having a sibling has taught me to negotiate, participate and compromise. 3. I was raised in a very safe and secure environment for most of my life. I am Caucasian, straight and a female. I was raised in the Methodist church which puts me in another dominant classification, Christian. My dad worked very long hours when I was growing up to provide for the family. While my upbringing is relatively idyllic, there are experiences and influences that have shaped my life and made me a more tolerant, understanding and yet critical person than the stereotype of people from my socio-cultural upbringing. I was taught to see others as individuals as opposed to stereotypes. I was also taught to value an individual’s right to pursue happiness. 4. A family event that we participate in is sled riding and skiing. These events have impacted our family in a positive way. It is something that everybody enjoys participating in. 5. Our holiday traditions were really helpful during my life. On New Years Eve we all would gather together to say good bye to the old year and welcome in the new upcoming year. My children and I still observe this tradition. We eat dinner together every night. Each Sunday morning we have a big family breakfast. Our family has a family night every Monday night. Where we get together, play games, and eat treats. We also eat pizza and watch a movie together every Friday night. Every year we have a family reunion. Each Halloween we go to the pumpkin patch and pick out pumpkins. 6. Every Christmas Eve we watch a Christmas movie then each child gets to open one present. On Easter we would search for hidden Easter baskets and collect the eggs that are hiding around the room. In our family our kids plan a birthday party with friends every year. We always decorate with streamers and balloons. The birthday child gets to choose his or her own birthday cake. They also get to choose whatever they want for their birthday dinner. 7. In my family we were taught that the role of the child in the family is to: go to school, learn, and grow up to be successful, listen to their parents, and go to church. 8. My mother had the most significant influence on me. She is the strongest woman that I have ever met. Her life inspired me with confidence and great motivation. Most of my mother’s life is full of misfortunes and unexpected troubles. Although she went through many hardships, she never gave up. The thing that I admire my mother most is she always kept in her mind the positive thoughts. In spite of the hard work that she does day by day, she always has a smile on her face. 9. By attending a college with a diverse student body I believe this can prepare me for my future work with families. I will be able to meet people and gain new insights on language and experience from another culture. 10. I believe growing up as a Caucasian, straight female will place a barrier in working with diverse families. I feel there will be limits to my experience but I would like to overcome them by taking classes on diversity and culture.

Analyze and discuss a monopoly Essay Example | Topics and Well Written Essays - 500 words

Analyze and discuss a monopoly - Essay Example Monsanto is specialized in biotechnology and produces genetically engineered seeds. As they were pioneers in this area, they took advantage in the mid 90s genetically altered seeds' fever and patented all the modifications they had introduced. One of the main characteristics of these seeds is that they are not useful from one harvest to the next, which forces farmers to buy new seeds every year. To maintain their monopoly they firstly patented all their genetic modifications; then, they bought the most important seed companies in the U.S. 'As a result, two firms, Monsanto and Pioneer ([] purchased by DuPont), now dominate the U.S. seed business' ('Monsanto: The Bad Seed--Rachel's Environment & Health Weekly', Organic Consumers Association, http://www.organicconsumers.org). One of their allies was the U.S. government, which promoted the use of genetically modified seeds and allowed the sold of genetically modified food without labeling it as modified. Cases like the Monsanto Canada Inc. vs.

Open Innovation in Service Sectors Essay Example | Topics and Well Written Essays - 2500 words

Open Innovation in Service Sectors - Essay Example As a way of meeting the expansion and evolution in the service sector, which is mostly focused on changes in customer preferences for service delivery, players within the service sector have used research and development (R&D) to identify specific changes that customers desire, so that they can direct or focus their attention on these areas of change. Once companies and institutions adopt this strategy to change with the changing environment in which they do business, we say the companies are engaged in innovation (Harabi 2005). Writing on innovation within the service sectors, Hagedoorn and Cloodt (2003) pointed out that the rate of change and expansion experienced of late demands that companies do just more than the traditional idea of innovation. It is in light of this that writers and reviewers have followed up with research on the most advanced ways in which the service sector can make the best use of innovation. Lately, companies such as LEGO, Barclays Bank and British Broadcas t Corporation (BBC) have introduced the all new term of open innovation in the transaction of most of the businesses they are engaged in, as a way of building on the traditional ideas of innovation. ... On his part, Chesbrough (2003) sees open innovation as a meta-innovation that involves the practice of co-creating with customers in the service industry, where it is traditionally said that for customers to have their way in specifying what they want is very difficult because the experience there is tacit (Meyer 2012). By implication, it can be said that it is the customer that decides on the value of innovation as most forms of changes in the service industry are focused on changes in customer preferences for service delivery. From this opinion, the external stakeholder base that is talked about could be said to be the customer. In some other fields of study, open innovation in the service sector has been regarded to go beyond the customer and include a larger non-shareholder stakeholders such as suppliers, quality assurance teams and marketers (Johne & Storey 2008). A similar definition was put up by Chesbrough (2003, p. 3) who this time round explained open innovation as ‘a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology’. For various organisations, open innovation has been approached using different models and parameters of change. For example, LEGO, Barclays Bank and BBC have all used different models of open innovation, which gives a signal that the best way to approach open innovation in the service sector is to open the concept according to what a company is involved in (Gallouj 2002). Open innovation is also expected to have three major phases made up of transition strategy, dynamic management practice and open innovation culture. These

An investigation into the potential of implementing Cause Related Literature review

An investigation into the potential of implementing Cause Related Marketing in Barnados charity in the UK - Literature review Example In the social marketing, the management takes much consideration of the customers’ needs with much concern on the needs of the wider society. Cause Related Marketing is a significant ingredient of this marketing mix (Stein, 2009; pg. 56) Cause-Related Marketing is describe as a commercial activity through which businesses and charities form a partnership for the purpose of marketing a product, an image or a service for a shared benefit. It is a tool that addresses the current social issues by providing resources and funding. Additionally, this tool addresses important business objectives. The Cause Related Marketing began getting its full attention recently. It was not until the CRM was much steamed to the marketers by the American Express, which had devised a promotion which promoted donations of a cent to restore the funds for the Statute of Liberty at every single time a customer made use of the American Express card (Lindsey, 2003; pg.67).   The campaign also included ot her elements like a one dollar donation to fund every new American Express account that had been approved. A true corporate partnership establishes openings for every party to develop joint business opportunities. In an investigation, a link with Barnardo’s, which is one of the UK’s best known charity brands, is found to do that (Petticrew & Roberts, 2005; pg. 87). It is a well know children’s charity organization. There would be numerous benefits on establishing cause-related marketing in Barnardo’s as this would become a simple and an effective way of increasing sales and customer loyalty. This can also promote a positive PR coverage and provide an increasing significant link for ethical customers to align themselves with the charitable cause. Involvement with this charity would create opportunities for a great PR and marketing. The Barnardo’s charity can assist in the promotion for the partnership through their network of close to ten media and communication managers situated in London regional offices and headquarters. This is a prominent national charity that has excellent links to local and national radio and television stations, as well as, with national and regional media. Cause Related Marketing is found to influence customer perceptions and their buying habits. This makes it a vital weapon in the marketing strategy which enhances corporate reputation and increases loyalty. It can build sales and benefit the society thus, becoming an intrinsic tool of the marketing strategy. The Cause Related Marketing has its strength over the traditional forms of marketing as it can provide the emotional and the racial engagement of the consumers (Neyland, 2008; pg. 78). It also incorporates the customer’s heart and their mind thus, giving it the potential to build an enduring and stronger relationship. So many companies in the UK have recognized the potential in the holistic management and corporation of the relationship of all stakeholders that will support the development of successful companies. Cause Related Marketing provides a high profile and an effective way for brand owners to strengthen their relationships, not only with the customers but with all stakeholders including the employees, suppliers, distributers, shareholders, opinion formers as well as a broad relationship with the wider community. Due to the interdependence between the wider communi

Anti-Realism Essay Example | Topics and Well Written Essays - 1000 words

Anti-Realism - Essay Example For instance, no one has ever seen black holes including the scientists, but phenomena predict that black holes exist. The major support for this realism impression is that scientific information must be considered as almost true, since science determines the truth of how things are. A realist is an individual who believes that the purpose of scientific phenomena’s is to describe the biosphere as it is. The realists argue that if it is sensible to agree to a certain philosophy, then it is equally sensible to trust in the reality of the theoretic objects brought about by such a philosophy, despite the fact that such theoretic objects cannot be directly seen. On the other hand, realism may be believed as a phenomenon about the purpose of science: scientific theories are designed to tell individuals the reality around the world. Therefore, it is an axiological philosophy concerning science that states the main goal of science is to find the truth regarding the essence of Realism. Anti-realism is defined in disagreement with realism; it is any position that is comprised of either the renunciation of an unprejudiced reality or the renunciation that verification-hypothetical assertions are false or true. The two reasoning’s of Verification-hypothetical assertions according to anti-realism are varied but very clear. To begin with, the first type refutes that other minds do exist, and the realist involved in this type is referred to as solipsist. The second type argues that whether or not there are other unobservable minds, no aspect of the situation is existent. The second anti-realist can be referred to as logical behaviourists. In short, an anti-realist is an individual who does not consider scientific phenomena’s to aim at the truth, rather he considers its purpose on experimental suitability. The major support of anti-realism is that scientific theories cannot be considered as the truth, since they are not visible and

Digital Crime and Digital Terrorism Essay Example | Topics and Well Written Essays - 1750 words

Digital Crime and Digital Terrorism - Essay Example U.S., which have faced terrorists’ attacks and other security threats in the recent past have also initiated these steps. Although, these constructive initiatives were to protect the people of America, certain sections of the population have raised opposition mainly regarding the privacy related issues. Their view is, these measures sometimes infringes upon the privacy of citizens and compromises their lives, social standing, economic status, etc, leading to a lot of physical and mental problems for them. This paper will first discuss US’s government initiatives to protect its vital digital assets, then will discuss how it is crucial to protect both personal privacy as well as classified national security information, and finally will discuss how these classified assets could be breached and the safeguards that can be taken. The United States government’s classification and protection system for certain crucial information is established with the aid of number of legal regulations and executive orders. That is, all the important information and all the related documents, files, etc., pertaining to national security are classified and protected from getting into wrong hands in the form of USA-PATRIOT Act, Homeland Security Act, FISA, etc. USA-PATRIOT Act (manufactured acronym for Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act) was passed in 2001 due to the initiatives of the former US President, George Bush, and it provides for a lot of security measures particularly for digital assets. In 2011, President Barack Obama strengthened this act by signing a four-year extension for three key provisions found in the Act, particularly related to digital terrorism. That is, the â€Å"roving wiretap† power allows the â€Å"federal au thorities to listen in on conversations of foreign suspects even when they change phones or locations†. (Mascaro, 2011). While

Management of Jims Cleaning Essay Example | Topics and Well Written Essays - 1250 words

Management of Jims Cleaning - Essay Example arch Design: It is seen that in any research, the results are confirmed only when they are in alignment with the validity that is, only when the results reflect actually what they are intended to measure as per the defined objectives. There are numerous ways through which a validity of a research can be determined, however, as far as this particular research is concerned, and the measures for validity measurement would include: 1. Statistical Conclusion Validity: as this particular research is quantitative in nature, it would be apt to find whether there exists a relationship between the variables defined for research. Suitable statistical tests would be intervened to ensure the credibility of the results derived and conclusions made. 2. External Validity: Another validity test that is chosen for this research is the external validity whereby the findings of this research can be generalized afar from the current sample. This also means that the problem of microfiber cleaning faced by other organizations and customers in general can prove to be beneficial not only for Jims Cleaning but industry as a whole and a general consensus to ultimate findings can be made. Reliability in Research Design Internal validity in a research is always subjected to its reliability. The data collected through the form of questionnaire, e-mailers etc is subjected to certain discrepancies. To avoid the possible disparities in results, test of reliability would be performed for the current research which includes: Inter Rater Reliability Test To ensure the reliability and certainty of the respondents replies, two observes would be allocated the job to rate the same respondents based on the information imparted by them through different sources after which they can be correlated amongst each... The current research focuses on the predefined objective that is Jims cleaning efforts and practices to overcome the current issues it is facing regarding microfiber cleaning of sensitive fabrics. For this, the business past and present performance will be studied and customer satisfaction would be derived by conducting a stakeholder analysis along with a SWOT analysis of the company. An organization faces numerous obstacles in the process of its establishment and growth. Customer satisfaction is the key that can drive an organization towards success and also an edge towards the existing competitors of the industry. In the course of execution, different problems emerge that pose difficulties for a firm to survive. Amongst all obstacles and issues, Jims Cleaning has emerged a strong competitor for all its rivals in the cleaning industry. But still there are issues which have lead to customer dissatisfaction in the recent past related to microfiber fabric cleaning. To overcome this pro blem, effective strategies and policies need to be framed by the top officials. This study aims to ascertain the procedure and practices that Jims Cleaning would adopt to satisfy its customers regarding the issue taken into consideration. SWOT analysis is a tool which defines all possible strengths, weaknesses, opportunities and threats of an organization. This specific tool would help an organization to analyze its current position in the competitive industry in terms of its internal and external concerns.

The economy of U.S.A Essay Example | Topics and Well Written Essays - 1500 words

The economy of U.S.A - Essay Example It outlines the theoretical and methodological approaches that the country seeks to use in economic recovery process, asserting relative data sources and the theoretical perspective on the data’s view. The analytical approach of US economic policies The U.S.A needs to set an analytical approach to the economic issues and establish fiscal policies to stimulate growth, control amount of money in supply, dictate inflationary rates and of the dollar, and subsequently reduce the unemployment levels. The government should be certain of the factors that would help it achieve economic stability to the desired level. The United States should be observant on the whether the factors will positively or negatively affect the country at the long run (Gwartney and James, 250). The U.S.A engages in diverse economic prospectus criteria, ranging from macro to micro variables of forecasting for economic propulsion. The United States observes on the psychological impacts that a given policy would reflect from the economy. Therefore, the economy practices scientific theoretical approaches on the immediate factors of production, for example, the demand and supply variables, interests, and capital basis of the economy and labor. Theoretical and methodological approaches to the US economy The Keynesian theory as an approach to the economy of the United States would propel economic growth if well practiced. The theory stipulates that, during the short run period, productivity of the economy shape up in accordance to change in demand. The theory declares that the supply may not increase during an increase in the level of demand but may instead remain constant thus leading to an increase in prices, which consequently results to high costs of living, demand for salary increments, increased unemployment, and subsequent increase in inflation (Barfield and Claude, 314). The United States could adapt to the theoretical approach, which further inhibits the express authority of capitalists. America practices a free market enterprise whereby the investors make decisions on prices depending on the changes in market variables. The United States of America suffered economic crisis between the year 2007-2009 and eventually resulted to poor exchange value of the dollar against other currencies in the world (Majmundar and Malay, 43). America suffered intensely during the crisis due to the increased rate of unemployment, which implied negatively on the gross domestic product (GDP) because of the reduction of per capita income. America could view this aspect of fall back from another perspective, mainly by imposing controls on pricing whenever the demand of products increases with constant maintenance in supply. America’s approach of forecasting the futu re through leading economic indicators could also help the country realize economic prowess again. The index criterion is a methodological approach that eyes on the bank lending rates and the possible changes in the economy. The Keynesian approach emphasizes that federal bank should restrict on the amount of money in supply (a monetary policy) to ensure that the country does not suffer from inflation. The country should focus on the theoretical approach since, reduction of the amount of money in supply would press the economy to operate on the available balance of payment, and the country’

Local Lawsuit Essay Example | Topics and Well Written Essays - 1250 words

Local Lawsuit - Essay Example And secondly the cup in which the coffee was served did not indicate â€Å"caution†. Even though McDonalds knew about this situation as they had 700 claims filed on the same issue as Stella Liebeck they did not take any action. On August 18th 1994, jury reached its verdict, by applying the concept of comparative and punitive damages. Ms Liebeck was awarded 160.000$ as compensatory damages which included her medical expense and the loss of salary while she was away from her job, while 480,000$ were awarded as punitive damages by the trial court. McDonalds and Stella Liebeck later settled out of court for a confidential amount less than 600,000$. BUSINESS LAWSUITS McDonald’s is a cooperation that is in business since 1955. It has more than 33,000 restaurants worldwide, 1.7 million employees and is located in 119 countries. It has received several awards over the course of 56 years. Being the leading franchise they hold themselves and conduct of their business to high stan dards of fairness, honesty and integrity. But even though there top priority is customer satisfaction, sometimes unavoidable situations do arise, as happened in Liebeck v McDonald’s. This case is more commonly referred to as â€Å"McDonald’s coffee case†. ... As Stella Liebeck was wearing cotton sweatpants the coffee got absorbed instantly. She remained drenched in the hot coffee for about 90 seconds before she was rushed to the hospital. Ms.Liebecks injuries were grave. She suffered third degree burns which affected her thighs and buttocks she remained hospitalized for eight days, where she underwent dreadful medical procedure to remove dead skin and skin grafting. It took total of two years for Ms Liebeck to recover completely from McDonalds coffee accident. The case was tried in The Second Judicial District Court in Bernalillo County, New Mexico. The presiding Judge was Honorable Roberts Hayes Scott. During the trial it was found out that the coffee served at McDonalds was 180-190 Fahrenheit which was capable of causing third degree burn in just fraction of seconds, Reed Morgan the prosecution lawyer argued before the court that the coffee should be served not hotter than 140 Fahrenheit in order to avoid accidents which is normally the temperature at which coffee is brewed at home. The total amount of Ms Liebeck medical expenses was 10,000$ for which she claimed 20,000$ as compensation. Big business and multinational firms can do many things to avoid unpleasant situations like these from arising. On trial it was found that McDonalds had 700 other claims by people burned by coffee over the past ten years, in which some of the cases were similar to Ms.Liebeck on third degree burn. This shows the company’s attitude towards their business, as they very well knew of the danger and hazard but didn’t bother to protect the customers against that risk. The quality assurance manager admitted that burns would occur, but testified

A Peoples History Essay Example for Free

A Peoples History Essay ZINN QUESTIONS – A People’s History of the United States by Howard Zinn Chapter 1 – Columbus, the Indians and Human Progress http://www.historyisaweapon.com/zinnapeopleshistory.html 1. According to Zinn, what is his main purpose for writing A People’s History of the United States? 2. What is Zinn’s thesis for pages 1-11? 3. According to Zinn, how is Columbus portrayed in traditional history books? 4. Why does Zinn dispute Henry Kissinger’s statement: History is the memory of states? 5. What is Zinn’s basic criticism of historian Samuel Eliot Morison’s book, Christopher Columbus, Mariner? 6. What major issues does Bartolome de las Casas bring up regarding Spanish expeditions in the Caribbean? 7. Identify one early and one subsequent motive that drove Columbus to oppress indigenous peoples. 8. What was the ultimate fate of the Arawak Indians? 9. What was the significance of Quetzalcoatl? 10. Compare the strategies and motives underlying the conquest of the Aztecs by Cortez and the conquest of the Incas by Pizzaro. 11. What were the major causes of war between the Powhatans and the English settlers? 12. Discuss the significance of Powhatan’s statement, Why will you take by force what you may have quietly by love? 13. Explain Governor John Winthrop’s legal and biblical justification for seizing Indian land. 14. Explain the main tactic of warfare used by the English against the Indians. 15. According to Roger Williams, how did the English usually justify their attacks on the Indians? 16. What ultimately happened to the estimated 10 million Indians living in North America at the time of Columbus’ arrival? 17. Evaluate the statement: If there are sacrifices to be made for human progress, is it not essential to hold to the principle that those to be sacrificed must make the decision themselves? 18. How does Zinn attempt to prove that the Indians were not inferior? Provide examples.

Animal Cruelty effects and relating laws

Animal Cruelty effects and relating laws Different types of animal cruelty have ee around for many years. Laws relating to animal cruelty vary from state to state. As of 2009, about forty-six states  have some felony provisions in their anti-cruelty and/or animal fighting laws (Wisch, 2005). As time passes and new things are being invented, people seem to loose interest in their pets. Even though people use animals for their testing/experiments, there are other ways to get a solution to something. Scientist and many others, find it easier and safer to test on animals than to test on other possible sources. They test products such as makeup, and cologne. They also use animal fur for designer clothing other types of fashion. Innocent animals are being used for useless products that we can live without. Many animals die due to different types of crucial testing. They suffer by going through several procedures. The goal is not to patch up ailing people but to use the human tissues in place of mice, dogs or other lab animals for testing new drugs, cosmetics and other products (New York Times, nd). With the donation of human cells, animal testing will be reduced. This way is safer can be both suited for animals and humans. If the animal- rights movement had a bible, it is Singers 1975 book, Animal Liberation  (New York Times, Jan. 15, pg 30).  Singer calls many of the attitudes human beings have toward other animals speciesism, a concept which can be found throughout history ( Gargaro, 1991). Humans are just like animals as far as feeling pain. Eight billion animals are killed each year in this country for food. More than a thousand animals are killed and shipped to groceries stores to be bought. Slaughtering of cows, pigs, and other animals, happen everyday because consumers keep purchasing meat. Animals on todays factory farms are kept in crowded, filthy enclosures and denied everything natural and enjoyable to them. Most of them have no legal protection from cruelty that would be illegal if it were inflicted on  dogs  or  cats. There are some fruits or vegetables that can give the same protein as meat. The  Humane Slaughter Act  requires that animals be rendered unconscious with one swift application of a stunning device before slaughter.  Animals in slaughterhouses can smell the stench, hear the sounds and often see the slaughter of those before them. As the animals struggle from fright, the human workers who are pressured to keep the lines moving quickly often react with impatience towards the animals.   Numerous cases of deliberate cruelty have been reported including workers who took sadistic pleasure from shooting the eyes out of cattle, striking them in the head, and electrically shocking them in sensitive areas of their bodies. As for the chemistry of the central nervous and endocrine systems, there is no difference between humans and other animals. All free-range, factory-farmed, egg-laying, dairy-producing, or wool-bearing animals that dont first die from disease are trucked to the slaughterhouse.   To minimize costs, animals are crowded and must live in each others excrement.   They are exposed to extreme weather conditions in the open trucks.   Shipping fever, which can be fatal, is common in cattle transported long distances to the feedlots, the stockyards and then the slaughterhouse (Compassionate Action Institute, nd). Animal cruelty can be either deliberate abuse or simply the failure to take care of an animal. Either way, and whether the animal is a pet, a farm animal, or wildlife, the victim can suffer terribly. People with emotional problems may beat, shoot, or stab animals or set them on fire. Neglect is not giving an animal the right food, water, shelter or vet care. Their misery goes on for so long; animals who die of neglect can suffer just as much as animals who are harmed on purpose. All U.S. states have animal cruelty laws, and 47 states treat some forms of abuse as felonies.  Farmers  and  researchers  can do cruel things to animals that other people cant do legally, but all states have some protection for pets like dogs and cats. There are different cases in animal cruelty, for example cockfighting and dog fighting. Animal cruelty has not gone away. In Brea, California, 85 children, ages ranging from kindergarten through 12th grade, witnessed a cow being slaughtered at Carbon Canyon Christian School, according to PETA Action Alerts. The rational for having the students witness this cruel act was that they could see this act, instead of only experiencing it through the books they had read during the year. Chances are if an animal is being abused and there is a child in that household, then the child is also being abused. Chances are that a child abus ing an animal can grow up to be someone who commits other violent crimes. Studies also found that a history of animal abuse was found in 25% of male criminals, 30% of convicted child molesters, 36% of domestic violence cases and 46% of homicide cases (The National Animal Abuse Registry, nd). While prosecution of animal cruelty cases is generally considered the exclusive purview of law enforcement, veterinarians who routinely examine and treat sick and injured animals occupy a unique role in the legal process of identifying cruelty and bringing its perpetrators to justice. People engage in animal cruelty, otherwise known as animal abuse, in every city throughout the world. There are many reasons why people mistreat animals some individuals act on sadistic desires others act unintentionally, harming animals with their carelessness. But the true abuse is systemic, involving the choices we make as a collective. Animals are used as dummies because people think they arent harming anyone by doing so. In the past few years, organizations and individuals have been using the power of the internet to spread awareness of animal cruelty facts a great sign considering animal abuse will only continue on a massive scale until enough people come face-to-face with the statistics. To fight this abomination, activists, scientists, authors, lawyers, and politicians have sacrificed their valuable time and money, occasionally their lives, to save suffering animals. With gratitude to those who accumulate animal cruelty facts and educate the populace, people are finally ta king notice of suffering animals and the mistreatment they undergo.

Brief Outline Of The Problem

Brief Outline Of The Problem 1. Introduction: 1.1 Background: In todays world of business, information is considered as wealth. The more an organization knows about a particular course of action, the better it is equipped to get on such a pursuit and almost certainly yield success. Information is an empowering advantage that enables an organization to optimize and maximize itself and at the same time move towards their goals and missions. It allows contact with other organizations whether in a competitive or alliance stance (Claudia Klausegger et all. 2007). Managing all the information is the critical function of any organization and needs to be efficiently managed, otherwise it will lead to information overload, which then will contribute to inefficiencies, rising costs, and hinders in business success (Varian, Hal R, 2000). Information is gathered around the key functions of management such as planning, organizing, staffing, controlling and communicating. Among these functions, MIS is closer to the controlling function as it provides feedback on organizational performance and helps in monitoring. Information management provides a practical insight into the techniques used in assessing the impact of information technology in a business. It uses technology for collecting, processing and considering information with a goal of efficient management (Gordon B. Davis, 2003). Information and communication systems address the absolute need for effective use of information and communication technologies in monitoring and acquiring data, computer-based modelling, and decision support and knowledge-based systems. 1.2 Brief outline of the problem: There so many new technologies out there in so many ways that one may now feel an overload of information, hence, achieving a diminishing marginal utility status in our brains. We have now therefore a need to organize and reorganize these pieces of information constantly as to be able to keep track of which of them are valuable to us and which ones are not. 1.3 Approach and Methodology: All the above will be achieved through desk research or secondary research, the use of recommended materials and lecture notes, internet and related industries. 2 Analyses: 2.1 The glut of information: Attention is undoubtedly one of the most scarce resources around the globe in both public and private sector organizations and increasingly so. There is load of information all around us, on our hard drives, our organizations databases, the Internet, printed documents, commercial publications, emails, subscription-based services yet were frustrated when trying to locate and use it (Kevin A. Miller, 2004). Organisations are being turned inflexible due to excessive growth or mismanagement of information this state of overloaded information is called the information glut. Constant introduction of the information and communication systems does not make the situation any better; in fact it is layered over existing systems thus significantly increasing the information load. Therefore, planning and co-ordination of information and communication become of supreme importance to business success (Guus Pijpers, 2010). 2.2 Dearth of attention: Attention involves understanding how to work within an overabundance information competition, whether interfacing with customer, co-workers, or our own priority list. Leaders of organization, for example, must manage attention on several levels. They must direct their own attention to particular project and information, they must focus the attention of their employee on the most profitable activities, and they must attend to the most important buyers, suppliers, and other stakeholders. If the organization is to achieve its goal effectively, the need of managing its information is of critical importance (Iselin, E. R. 1999). The over increasing amount of digital information should not be viewed as a simple data resource or storage burden. Rather, it is an asset which holds an organization together. With the right approach, information growth can stimulate growth in the business. Without it, information can be a burden that contributes inefficiencies and rising costs, hinders growth an d stiles innovation (Hanka, 2000). 2.3 The general causes of information glut include: The main reasons for information overload at organizational and interpersonal levels can be related to five constructs. Organizational design Information processing capacity Personal characteristics Nature of the task or process Information technology Usually information overload emerges not because of one of these factors but because of a mix of all five causes. 2.3.1 Organizational design Organizational design of a company is an important factor influencing the occurrence of information overload. Changes in the organizational design, for instance, due to centralization or because of a move to interdisciplinary teams, can lead to greater information processing requirements (IPRs) because they create the need for more intensive communication and coordination (Bawden, 2001). On the other hand, better coordination through standards, common procedures, rules, or dedicated coordination centres can reduce the IPR and positively influence the information processing capacity (IPC). 2.3.2 Information processing capacity The nature of information itself is the next important factor after organizational design. It is not only the amount of information that determines information overload, but also the specific characteristics of information, such as the level of uncertainty related to information and the level of ambiguity, innovation, complexity, and intensity (Schneider, 1987). The quality of information can have great effects on the likelihood of information overload. Improving the quality (e.g., conciseness, consistency, comprehensibility, etc.) of information can improve the information processing capacity (IPC) of the individual, as this enable individual to be able to use high quality information more quickly and better than unstructured and unclear information (Sorohan, E. G. 2000). 2.3.3 Personal characteristics The individual and his or her attitude, qualification, and experience are another important factor. Persons capacity to process information is limited, recent studies include specific limiting factors such as personal skills, the level of experience, and the motivation of a person. Personal traits thus directly affect IPC (Swain Hanka, 2000). 2.3.4 Nature of the task or process Another important factor is the tasks and processes that need to be accomplished with the help of information. Complex tasks or processes directly increase the IPR. The less a process is based on reoccurring routines and the more complex it is in terms of the configuration of its steps, the higher is the information load and the greater is the time pressure on the individual (Bawden, 2001; Grise Gallupe, 1999, 2000). The combination of these two factors that increase the IPR can lead to information overload. Information overload is inevitable if the process is frequently interrupted and the concentration of the individual suffers as a consequence (Speier et al., 1999). 2.3.5 Information technology IT and its use and misuse have become another main reason of information overload. The development and deployment of new information and communication technologies, such as the Internet, intranets, and extranets, but especially e-mail, are universally seen as one major cause of information overload (Bawden, 2001). Closely related to the problem of e-mail overload is the discussion of pull versus push technologies and whether they have a positive or negative impact on an individuals IPC and IPR. Pushing selected pieces of information to specific groups reduces on the one hand their information retrieval time, but increases on the other the amount of potentially useless information that a person has to deal with (Edmunds Morris, 2000). In addition, it causes more frequent interruptions. Information technology can thus potentially increase the individuals IPC while at the same time increasing the IPR. 2.4 Consequences of information glut: 2.4.1 Missing productivity increases: Network technologies were expected to bring significant improvement in worker productivity when they were first introduced. However, the continue introduction of communication systems has led to the information glut and thus has failed to establish a significant relationship between information technology and productivity growth (Van Zandt, 2001). People have even started to wonder whether the introduction of information technology has actually had a negative effect on productivity level. It has also been noticed that the time and resources consumed in generating, distributing, processing, and sorting out paperwork adds no value to business and deflects peoples attention away from productive work (Kock, 2001). 2.4.2 Increased Health Problems and Job Dissatisfaction There is a growing concern that information gluts may be contributing to employee health problems and increased job dissatisfaction. To determine the extent of the problem, Atlas Business Information conducted a survey of 1,300 managers. They published startling results in December 2006 report. One in four managers admitted to suffering ill health as a result of the amount of information they have to handle. Moreover, two-thirds of managers said, the stress from information overload increases tension with colleagues and lowers job satisfaction (Booth S et all., 2003). These figures show that information gluts have become a serious problem, impacting workers in unexpected ways. Companies and individuals would be well-advised to start making a conscious effort to find effective ways to deal with information overload (Wurman, R. S. 2001). 2.5 Overcoming the information glut: 2.5.1 Countermeasure against information overload: Study on information overload not only discusses major causes and effects, but also proposes possible effective countermeasures to address the issues related to information overload. These countermeasures range from general suggestions concerning attitude to very specific software tools (such as filtering agents, automatic summarizers or visualization algorithms) that help to process large amounts of information. A list of countermeasures are mentioned below, Personal factors Information characteristics Task and process parameters Organizational design Information technology application With regard to information itself, information overload can be reduced if efforts are made to assure that it is of high value, that it is delivered in the most convenient way and format (Simpson Prusak, 1995), that it is visualized, compressed, and aggregated (Meyer, 1998), and that signals and testimonials are used to minimize the risks associated with information. On the individual level, it is important to provide training programs to enhance the information literacy of information consumers and to give employees the right tools so that they can improve their time (Bawden, 2001) and information management (Edmunds Morris, 2000) skills. As far as improvements for the organizational design are concerned, various authors take on conflicting positions. While earlier contributions stress the importance of self-contained tasks and lateral relationships, more recent studies see this focus on collaborative and interdisciplinary work as a cause rather than as a countermeasure of information overload (Bawden, 2001). If the cause of information overload relates to process problems, several authors suggest standardization of operating procedures (Bawden, 2001; Schick et al.), collaboration with information specialists within the process teams (Edmunds Morris, 2000), and use of facilitators or collaborative tools (such as virtual team rooms) as process enablers for cognitive support (Grise Gallupe, 1999/2000). Finally, at the level of information technology, several authors advocate the use of intelligent information management systems for fostering an easier prioritization of information (Bawden, 2001; Meyer, 1998; Schick et al., 1990) and providing quality filters. Examples of such intelligent systems are decision support systems (DSS) that reduce a large set of options to a manageable size. However, a systematic methodology (comparable to other standardized problem solving approaches) to prevent or reduce information overload is still missing. Such a methodology should combine insights from various disciplines to provide effective countermeasures that can be adapted to various contexts. For example, insights from consumer research on the importance of branding for reducing information overload can be used for new MIS instruments 2.5.2 Economics of Attention: Information is not the scarce resource, but attention is. The success of some future business model will be based on the economics of attention. Perhaps the most novel approach is to adjust over expectations on how much information do we need. The most important requirements in making a good decision do not necessarily lie in gathering large quantities of information, but rather taking time to absorb and process information, reflect and analyze, and discuss the issue at hand with others. Which means businesses must compete on peoples time and focusing on bringing quality information to people in a meaningful way (Heylighen, J. (1999). 2.5.3 Spending on information technology innovation: Information itself is meaningless without some way to locate, filter, organize and summarize it (Bawden, 2001). Innovation economists argue that the long-term benefits of investments, particularly in innovation, outweigh the costs of temporary budget deficits. Most organisations continue to stress on the importance of innovation in information technology despite tighter economic circumstances. Organizations that have decreased the share of their IT budget are more likely to feel the impact of the information glut than those where the share of IT budget set aside for innovation has increased (M. Gordon Hunte, 2007). 2.6 How information technology improve decision making Solution to information glut lies within the problem itself. Though constant introduction of advance technology adds to information glut, yet it will continue to offer the exciting solutions to information overload (M. Gordon Hunte, 2007). Information has become one of the main assets in information era. The efficient use of information is significant in determining the success of a certain organization. Making awareness of information value and the ability to manage information organization-wide will have great impact on organization progress results. Since information is used in every feature of business and generated in every process, a centralised supervision function is needed to structure, combine and distribute it effectively and efficiently. Where the finance department monitors and manages the financial aspects of organization and the legal department handles all legal affairs, the Information Organization should manage this important business asset (Booth S et all., 2003). MIS for example, aids the organization in effective and efficient decision making. The organizational data, like information on the processes, standard operating procedures and audit preparation methodology, are all tabulated and presented in the forms of reports. Also the internal controls for each department that list the flow of work between employees, the authority-responsibility relationships; all are listed by the MIS (Jay Liebowitz, 1999). An organization that uses MIS is able to record, process, and tabulates all important business transactions. As and when need arises, the organization is able to incorporate necessary changes and improvements to its areas of concern. For example when an organization sees that the actual and projected sales figures are not in tune with each other, it can take steps to make changes and thus align the two figures (Bawden, 2001). MIS facilitates informed decision making. MIS usually represents a number of options from which the organization usually picks the best trade-off for sales, operations and other strategic areas. The top management also analyzes whether its resources are being utilized optimally (Horder, W. (2004). A two-way communication flow is greatly enhanced by MIS. The management freely tells its employees their jobs, and the ways and means in which they are to accomplish the tasks entrusted to them. The employees also in turn discuss their doubts, concerns and problems (Edmunds and Morris, 2000). 2.6.1 Real case scenario: The way an organization chooses to design its decision making rules are one of the most fundamental aspects of organizations internal design. PepsiCo for example, has several different business units running independently. Running all the business units under different entities makes it harder in making the decision effectively, so they come up with strategy of power of one, though they have been successful so far in some of the areas in bringing the activities together under the same head but still there hasnt been much success in bringing a unified IT infrastructure for all the business units, that no doubt is very crucial in making effective decisions for organization as a whole (pepsico.com). 2.6.2 IT supports decision making One of the ways IT is supposed to add value to the business is by supporting better decisions. Lets take the example of PepsiCos, Despite under the strategy of power of one PepsiCos business units are using different and separate database and IT infrastructure, working independently, and that resulted in lack of central decision making authority, work duplication and cost a lot to the organization. They really need to implement an integrated IT infrastructure and software package that can bring them all together and help them making unified decisions for all the business units. 2.6.3 Enterprise wide-system Choosing a right type of IT infrastructure by itself is an integral part of the organizations decision making that help organization in further decisions. An enterprise wide system can be really helpful to turnout major challenges in any organization. They allow companies to replace their existing information systems, which are often incompatible with one another; with a single, integrated system. They provide a single system that is central to the organization and ensure that information can be shared across all functional levels and management hierarchies for a better decision making (Horn Nord and G.Daryl nord 1995). In addition, it is increasingly the case that organizations are seeking to embed much of their organizational knowledge in complex information systems. Adapting this perspective, enterprise systems are presented as more effective and efficient ways of representing the knowledge necessary to manage the contemporary organizations. Also the enterprise Information Systems provides a technology platform that enable organizations to integrate and coordinate their business processes. (Charalambos Spathis and John Ananiandis 2005) 2.6.4 Enterprise information system EIS is an interrelated set of information system supporting the decision making in the organization, by providing the following performance features. Greater quantities of information: Improved quality of information: Tools to manage and analyze the large quantity of data. More efficient communication and data sharing: Mechanisms for feedback and learning: Facilitating planning, control, coordination and decision making: (Horn Nord and G.Daryl nord 1995) 2.6.5 Executive Support System: There should not be any inefficiency in decision making from the top level at PepsiCo, if they have and managing an effective executive support system. As PepsiCo is facing some problems while making decisions effectively across the units, that shows that they are not taking the full benefits from their ESS. By implementing and managing the ESS effectively will help companys top managers to attain easy access to their internal and external information which is relevant to strategic decision making and other executive responsibilities Executive support system can provides variety of advantages to an organization to ease up its operations. Such as; Easy for upper-level executives to use, extensive computer experience is not required in operations Provides timely delivery of company summary information Information that is provided is better understood Filters data for management Improves to tracking information Offers efficiency to decision makers (Jeretta Horn Nord and G.Daryl nord 1995. 3. Conclusion and recommendation Based on the discussions above, it is found out that information is a key resource of the organization, together with people, finances and material assets. Thus, it is concluded through effective information management of the organizations resources and systems, organization administrators can add value to the services delivered to customers, reduce risks in the organizations business, reduce the costs of business development and service delivery and encourage improvement in internal business processes and external service implementation. On the other hand, it is recommended that when developing an information system, just to make sure it produces important information and not data. It is better to build a report that is ideal for a specific need then to make a report based on a predefined concession between several users. The shaped information will have value and increases insight into information needs and the way the business is looked at. Adding more and more information to the system and solving the problems as they occur will eventually lead to a system as mentioned. In fact, that is the way any functional Information System is developed. Having an experienced team helping you take the first steps and educating your staff in the first period can make all the difference. We can probably all agree on a few important points. Timely valuable information can improve decisions and outcomes. Information is potentially valuable if it could improve outcomes, but to realize that potential the intended beneficiary has to receive it, attend to it, consider it and act upon it in time. In situations where human processing capacity is limited, where data glut is possible, and where communication bandwidth is limited, we must give priority to high-value bits. The only way to do this is to know which bits would materially affect the receiver. This requires understanding the operators

The Nature of Loyalty Essays -- English Literature Essays

The Nature of Loyalty In the play King Lear, Shakespeare presents the reader with many negative views of society, and of human nature. One of the few bright spots in the play is Kent, a very loyal and honest man. Through Kent and his actions, Shakespeare shows the reader the nature of true loyalty. Kent's nature is evident from the very first time he talks to Lear. Lear has begun to detail his disappointment in Cordelia, and announce that he will not be providing her with a dowry. Kent interrupts Lear's speech with a cry of "Good my liege" (Shakespeare 17). This is a very risky move on the part of Kent, as he knows that Lear may not be in a rational state of mind, and may take any disagreeing with him as a challenge. Through this, Shakespeare shows the reader that a truly loyal character will not fear the consequences his actions. Shakespeare reinforces this point later on in the play when Kent disguises himself to aid Lear, even though he is aware that if he is found the penalty is to be death. Kent expresses the extent of his loyalty when he conveys the thought "Royal Lear, Whom I have ever honoured as my king, Loved as my father, as my master followed, As my great patron thought on in my prayers"(Shakespeare 17). With this statement we see the type of dedication that is required to someone for true loyalty. Kent is loyal to Lear not only as a king, but as a father and a master. Kent is quite willing to acknowledge that he is less than Lear. Through this speech t...

Antigone--Who is the REAL tragic Hero? Essay -- essays research papers

Who is the Tragic Hero?   Ã‚  Ã‚  Ã‚  Ã‚  Many may say that Creon is the tragic hero of Antigone. Creon and Antigone ¡Ã‚ ¯s personas are equal-and-opposite throughout this play. The story belongs to both of them. Creon is the one who makes a mistake; his figure is perhaps more tragic. He ¡Ã‚ ¯s the one that realizes that he ¡Ã‚ ¯s wrong, and he suffers for it. Antigone walks to her death with her eyes wide open, without shame.   Ã‚  Ã‚  Ã‚  Ã‚  Antigone is the true hero of the play because she makes a correct, justifiable decision and dies by it. Creon is wrong. He is forced to live, knowing that three people are dead because of his ignorance, which many may say is a punishment worse than death. Since Creon is ruined in the end of the play, we might pity him, but admiration ...

Healthy Lifestyle Final Research Report

Life SLEEP AND HEALTHY LIFESTYLE 1 Sleep and Healthy Lifestyle National University of Singapore Undergraduates Profile Jiexuan Wang SM2 Group 1 National University of Singapore SLEEP AND HEALTHY LIFESTYLE 2 Sleep and Healthy Lifestyle National University of Singapore Undergraduates Profile Sleeping, along with other healthy life habits has arisen awareness in recent years. As will be stated later, the majority of university undergraduates rarely took healthy living seriously.University students have long been known, as claimed by Dement (1997), to burn the midnight oil and maintain an unhealthy lifestyle, which could be potentially hazardous to their health condition. Apart from dozing off in the class, sleeping deprivation and poor sleeping quality led to many long-term effects on the health conditions. Recently, we conducted a survey among the National University of Singapore (NUS) undergraduates to explore their knowledge of healthy lifestyle and sleeping habits (see Appendix A In terview Questions).The research mainly covered the concept of a healthy lifestyle, the sleeping hours and rituals. The aim of this paper is to reveal the general sleeping and healthy lifestyle conditions among NUS undergraduates and to revoke awareness on the healthy lifestyle and sleeping issue. Methodology The primary evidence was collected from our interviews, and several related materials were analyzed as subsidiary resources. We conducted face-to-face interviews and recorded down the responds from respondents. Six faculties were involved in the research, including Faculty of Science, Faculty of Art and SocialSLEEP AND HEALTHY LIFESTYLE 3 Science, Faculty of Engineering, Faculty of Business, School of computing and School of design and environment. Because of the limitation of the research method, we have only covered 96 respondents in our research. Results and Discussion This research covers the concept of a healthy lifestyle, sleeping deprivation and other related perspectives . The result is to some extent in accordance with our expectation, but some of the problems of sleeping disorders and deprivation have grabbed our attention. This section will discuss these topics in detail.Healthy lifestyle concept The concept of a healthy lifestyle may vary according to different people. From the research, it is clear that sleep, nutrition and exercise are major contributing factors, with some of the respondents emphasizing the importance of scheduled and balanced lifestyle. However, they could only give an idea of the concept without knowing further about this topic. The following Figure 1 presents an idea of the respondents’ understanding of healthy lifestyle. 71 4 5 5 6 4 8 1 1 80 60 40 20 0 42 51 Figure 1 Healthy lifestyle Concept of NUS undergraduates number of espondents SLEEP AND HEALTHY LIFESTYLE 4 Sleeping hours Scientists accentuate the importance of length of sleep, suggesting a six to eight hours of sleep every night. Insufficient sleep may lead to diminishing productivity, tendency to make mistakes and most dangerously, unintended sleep. Figure 2 shows the sleeping hours among the respondents. The percentage of sleep deprivation among NUS undergraduates is sobering. 18 out of 95 respondents stated that they have less than 6 hours of sleep each day, and as one of the respondents added, â€Å"There were many students dozing off during lectures. In addition, some of the respondents gave details of the sleeping time at night, ranging from eleven o’clock to two or three o’clock in the morning, and even shockingly, four or five in the morning when there is no lecture in the morning. However, noting that our biological rhythms work just the other way around, the sleeping habits of the majority of undergraduates are unhealthy. Reports (Fredrik, 2007) indicated that the period of 11 o’clock in the evening to 3 o’clock in the morning is when the body goes through a detoxification process and any time be tween 5 o’clock to 7 o’clock in the morning is suitable for defecation process. 0 60 40 20 0 below 6 sleeping hours 6 to 8 above 8 18 5 72 Figure 2 Sleeping Hours among Undergraduates in NUS SLEEP AND HEALTHY LIFESTYLE 5 Sleeping Rituals Sleeping rituals could affect the sleeping efficiency and quality of sleep. Figure 3 illustrates the major sleeping rituals among the NUS undergraduates. One major factor is eating. Eating before bedtime has been a long-discussed topics among scientists. It is a two-edged sword, for sleep-benefit drinks such as a cup of warm milk can improve the efficiency of sleep while most snacks taken before bedtime are well known to be weight gaining.Interviews with respondents reveal that most of them will choose to eat before bedtime if they are hungry. However, burning the midnight oil easily contributes to bedtime eating habit. Besides, scientists claim that eating within three hours before bedtime is unhealthy (Taft, 2012). The research also reveals that the second most favorable activity before bedtime is to exercise, which was proved to be beneficial to the improvement of sleeping quality, as stated in (Wooten, 2007).Among other common sleeping rituals, recreations like movie watching may cause an excitement before sleeping time and resulted in sleeping disorder. number of respondents Exercising Chatting Set Alarm Shower Go Out Listening to Music Reading 25 12 12 9 37 1 1 3 2 1 16 15 15 19 Figure 3 Things NUS Undergraduates Do before Sleep SLEEP AND HEALTHY LIFESTYLE 6 Conclusion The research reveals that the majority of undergraduates have a relevantly clear concept of a healthy lifestyle and that the sleeping pattern of the majority of undergraduates is reasonably healthy.The overall results from each faculty were mostly the same (see Appendix B). However, when it comes to sleeping hours and sleeping rituals, much can be done to improve the quality and efficiency of sleep, in order to avoid impaired performances and unintended sleep during daytime. The significance of the study of sleeping patterns is obvious, for it reveals the healthy condition of undergraduates and possibly revokes awareness of sleeping issue among NUS undergraduates. (846 words) SLEEP AND HEALTHY LIFESTYLE 7 References Fredrik, P. (2007). When is the Best Time to Sleep?.Retrieved November 30, 2012 from http://www. ineedmotivation. com/blog/2007/10/when-is-the-best-time-to-sleep/ Taft, W. (2012). Stop eating three hours before bed. Retrieved November 30, 2012 from http://willtaft. com/eat-at-least-3-hours-before-going-to-sleep/ Dement, W. (1997). Sleepless at Stanford. In What all undergraduates should know about how their sleeping lives affect their waking lives. Retrieved November 30, 2012 from Stanford University, Center of Excellence for the Diagnosis and Treatment of Sleep Disorders Web site: http://www. stanford. du/~dement/sleepless. html Wooten, V. D. (2007). Discovery Health: â€Å"How to Fall Asleep†. Retri eved November 30, 2012 from http://health. howstuffworks. com/mental-health/sleep/basics/how-to-fall-asle ep. htm SLEEP AND HEALTHY LIFESTYLE 8 Appendix A Interview Questions 1. What is your concept of a healthy lifestyle? 2. What do you think are the factors that represent a healthy lifestyle? 3. Do you think that sleep is essential in maintaining a healthy lifestyle? Why? 4. How much sleep do you normally have? Is it any different during examinations? 5. Do you have any leeping ritual- ­? a series of actions that you usually carry out- ­? before going to sleep? How long does it take you to do this? 6. Do you eat before bedtime? A. What food/drink helps you to sleep? How does it help you to sleep? B. What food/drink prevents you to sleep? How does it prevent you to sleep? 7. Do you exercise before bedtime? What type of exercise do you do? How long does it take you to do this? 8. What other activities do you do before sleeping? Do/does these/this help or prevent you to sleep? SL EEP AND HEALTHY LIFESTYLE 9 Appendix B Research Data (Original)

Tsunamis: Ocean and Wave Shape Changes

6 05 Tsunami Nicolai Kortendick 1. The web send presents extensive information regarding tsunamis. Survey the site. A. consume the five facts ab out(p) tsunamis that were the approximately interest or surprising to you. Make a joust of your facts. 1. A tsunami is made up of a series of traveling marine swings of extremely tenacious windlength. 2. They are triggered by earthquakes and underocean volcanic eruptions and deep sea landslides. 3. The ruffle shape changes and the height increases as it approaches the glideline. . Far field tsunamis have a long travel time so it is easier to predict their effects. 5. Near field tsunami have a travel time of mavin or two hours, making it harder to empty people to safe, high areas before the tsunami reaches the bound. B. straightaway port over your list. In your opinion, what is the most intriguing item on your list? Explain. The most intriguing item on the list to me is that tsunamis resemble thrills that I cypher a lot eve ry twenty-four hours and they have extremely long driftlengths. 2.If you were on a ship at sea, and a tsunami passed under your ship, what would probably be your response? Explain. I would be pretty panic-struck if I knew it was a tsunami, and I would be worried for the people on the coast it was heading for. It probably wouldnt be a very big wave if I was far out in the ocean so it wouldnt scare me as much. 3. The site offers a tsunami quiz. get word the quiz. What was your score? I got 7 out of the 10 questions correct. 4. When you viewed the Introduction to Waves video, you learned some(prenominal) terms that apply to all waves.How do the following terms apply to tsunamis and what are typical values for a tsunamis wavelength and amplitude? Use the following sites to look for answers http//www. enchantedlearning. com/subjects/tsunami http//hyperphysics. phy-astr. gsu. edu/HBASE/Waves/tsunami. html C. Wavelength Tsunamis have an extremely long wavelength (which is the distan ce between the point of adept wave and the crest of the next wave) up to several hundred miles long. D. amplitudeThe amplitude of a wave is the height of a wave from the still water level to the upper side of the wave crest. As a tsunami reaches a coastline its amplitude increase greatly. E. crest The crest is the top of a wave. The wavelength of a wave is measured from the crest of one wave to the crest of another. F. trough The trough is the nates of a wave. As a tsunami approaches the coast (where the sea becomes shallow), the trough of a wave hits the beach floor, causing the wave to easy down, to increase in height and to reducing in wavelength.

Ife, Efe, and Space Matrix of Coca-Cola Essay

mental hospital coca-Cola, the fruit that has given the world its best cognize taste was born in Atlanta, Georgia on May 8, 1886. coca plant-Cola society is the worlds jumper lead manufacturer, tradeer and distri only ifor of non-alcoholic conf habit concent points and syrups, used to get to nearly 400 bever separate brands. They have a secure management and grocery storeing team, and they produce products that bulk want and in some cases need. Examples of well-kn become brands they own involve ampere-second, Sprite, Fanta, Vitamin Water, Minute Maid, Bonaqua and Powerade. Although, even a thriving partnership can come tumbling down, and in parade to quench ahead of the competition and to live revenue harvest-festival, we would advise the familiarity to seek show up additional headache strategies in which provide formulate in depth in the fol pooring sections (our companionship, 2014). certain MISSION, GOALS AND STRATGIESCokes mission is to, re sugared the world, set off moments of optimism and happiness, and to cook value and contrive a difference. coca plant-Cola trust that they main debt instrument is providing nodes with refreshing beverages including soft drinks, water, push exactlyton drinks, juice and tea to fit any antecedent in their daily lives. Coca-Cola signature product, Coke, is a favorite around the world and a wide chassis of products atomic number 18 sold in e trulywhere cc countries. They use the only the around sophisticated equipment to solve and make the products to check each glass of reverse product it as levelheaded as always. Besides, employees ar fairly compensated and we practice fair apportion in completely(prenominal) nutrientstuffs we compete. Coca-Cola value their responsibility to tout ensemble communities to serve and support many educational programs.Further more than(prenominal), The clubs goals include attach growth and profitableness to increase sh atomic number 18h olders wealth and to be globally cognise as a phone line that conducts profession responsibility and ethically and to accelerate sustainable growth to unravel in tomorrows world. The strategies that The Coca-Cola lodge is presently pursuing to reach these goals include product figure creating well planned packaging and pricing schemes and increase operating(a) efficiencies. The Company oft reviews and evaluates their business plans and action to reform their earnings and analyze their warring lay the food commercialize. They make decisions in realigning their business models to match the objectives of the Company by using strategies and tactics in the summary of their performance (our follow, 2014).INTERNAL ANALYSIS (See attached IFEM)The Coca-Cola Company has an IFEM score of 2.82, which is an indication of a strong intragroup spatial relation. It can in any case be observed that on that point atomic number 18 some(prenominal) more internal strengths than the failing which is why also the troupe has a strong internal position. FINANCE Coca-Cola has consistent financial operating replys and compared to their competition, they are much better financial shape. For the division ending 2013, the company generated a whopping $48 billion in revenue, an increase over the past two historic period. According to the companys 2013 Income Statement, gain income, operating income, and gross profit resulted in a positivist year-over-year percent dislodge. Coca-Cola has a Quick symmetry of 0.92% and a Current Ratio of 1.03%, thus having a downcast projected risk of delinquency and a low risk of failure. Coca-Cola has the total debt to asset proportionality of 41.17 and profit margin of 18.22%.The company meets its goal of maximizing shareholders wealth as the companys logical argument (KO) worth plus reinvested dividends continue to trend upwards. guidance thither are a lot to plead for a company that is been in business for 127 years an d its evident that the management structure is strong, the company also has a global employee workforce of 150,900 that contri yetes to the boilers reason success of the organization. The company strives to make a positive impact in the world and intends for their core value to display non only inward but also outward toward the customer. just about of those core values are diversity, collaboration, passion, accountability, and integrity. RESEARCH AND DEVELOPMENT With the proper soft research, the company can gauge what type of beverage the consumers want and whether or non their products taste good to the consumer.The company offers over 91 products worldwide, but in order to stay ahead of competition, the founderment of sassy products, product packaging, and product diversification is essential. MARKETING Coca-Cola is a marketing giant, which proves to be an internal strength for the organization. by means of effective marketing strategies, 98% of the worlds cosmos re cognizes the famous white and red Coca-Cola logo. bothplace the years, Coca-Cola has had many creative slogans such as grant Happiness andIts the real thing. Consumers also enjoy the yearly Coca-Cola Super Bowl commercials that often promote happiness with the Clydesdale horses or Polar Bears. In addition, Coca-Cola is taking advantage of social media sites to communicate with their customers. In summary, The Coca-Cola Company yielded a positive internal analysis.The company is in good financial shape and continues to improve and produce positive year-over-year profits. As long as the company can keep its debt under control, they leave continue to be in good financial wellness. The management team and global workforce at Coca-Cola are strong and their core values hypothecate positively though their commitment to social responsibility. The company should continue to research what type of beverages best suit consumers need in order to stay ahead of the competition. Lastly, the c ompany excels with their marketing campaigns and should continue with self-assertive and creative marketing to abide by market share. outside(a) ANALYSIS (See attached EFEM)Company Coca-Cola appears to be competing in a hostile purlieu as indicated by the EFEM score of 2.39. It can be seen in the outside(a) Factor Evaluation hyaloplasm that the pains is liner more threats than the opportunities and the priority of the threats are also more than the opportunities. This means that the patience is more insecure to the set up of threats than opportunities. DEMOGRAPHIC Coca-Cola is the most well-known product passim the world. The demographics used to segment those users of Coca-Cola located in the unify States are as follows age, race, income, education, employment, household size, gender and lifestyle. Coca-Cola was sooner created as syrup to be sold to quinine water fountains, where it would be mixed with soda water and served to patrons, typically teenagers and young a dults. And just as it was created for the younger generation, thats where its popularity has remained, with the 18-24 year-old age demographic.However, Coca-Colas stack capability is grittyest for 25-34 year-olds. In the adult population, Coca-Cola is most popular among men, and more specifically, single men. However, there is significant volume dominance for married persons, and Coca-Cola could therefore prospectively increase their sales volume by marketing more towards married persons ages 25-34. emulation Existing Rivalry in the soft drinksindustry is between Coca Cola PepsiCo and Dr Pepper Snapple. However, Coca Col a remains to be the market leader and has sweared the leadership through its intensifier marketing campaigns, institution in introducing brands which captures the evolving customer needs and the wider presence of its brands in many countries across the world. This combine by the significant market experience for the many years the business has been in the industry gives the Coca Cola a competitive edge over competitors. New entrants current entrants Coca cola as the leading soft drink seller in the industry has a bigger network which gives it economies of scale and wide presence all over the world.The economies of scale makes Coca Colas average live to be too low for virgin entrants to be able to memorialize the market since they cannot afford to produce at such low constitute hence the market has low entrant. The cost of entering the soft drinks industry is also richly due to the much research needed for the brands unfoldment, equipment and expertness involved which also keeps away many potential entrants in the market. This gives Coca Cola a competitive edge against any potential entrants. ECONOMIC lump rate hike which is the general rise of the price level reduces the consumers purchasing power drop-off demand for the businesss products opus its reduction increases purchasing power increasing demand. Next, Emerging ma rkets are increasing business operations in international market l. This can be demonstrated by the significant performance of the company with the earnings in advance interest in markets outside US representing 80% of the company earnings. Interest rate determines the cost of borrow for investors in the market.Thus a rise of the rate increases the cost of investment which reduces competition in the market while a fall of the rate reduces the cost of capital increasing competition in the market. Unemployment rise affects the amount of disposable income available to the consumers with its rise cut down the income hence reducing demand. On the contrary, an increase in employment increases the disposable income increasing demand for goods boosting the business performance. Economic growth rate and performance determines the level of income in the economy which determines the aggregate demand in the market. Thus a positive economic growth increases demand in the market while a negati ve growth reduces demand. SOCIAL Lifestyle transmit in the market changes demand for products, calling for the business to introduce products that meet the newdemand while phasing out the old products with no demand this has promoted innovation of the company in introducing relevant products like the nutrition brands and low or energy small calories brands.Aging population and population composition change and diversified products resource in the market as different age groups have different tastes and preferences, with the elderly becoming more concerned with their health hence having their demand change to hearty products reducing demand for some of the businesses products. The consumers health concern and age preferences has resulted to Carbonated drinks being much preferred by and commanding a intumescent youthful market segment who care slight about carbon health effect which has been the concern. There has also been a significant growth of healthy soft drinks due to their branding image that they are natural but the carbonated brands consumption among the children and the adults has reduced. strategicalal OPTION ANALYSIS See the I/E, SPACE, TOWS and QSPM I/E matrix The I&E intercellular substance plot depicts a strategy area of 2.56 which indicates that the company should hold and obligate. Suggested strategies for this position on the I&E Matrix are market cleverness, market development, and product development. This is not a queen-size problem for the company as they are in a very strong financial position to hold and maintain the current market position. Elimination of the major problems of Coca-Cola in term of production and marketing will arm the company internally and facilitate the adoption of a broader icon of strategies.Coca-Cola must also consider to creating products for market niches in order to make it less vulnerable to competition (Product Development).One of the threat in the market is customer are changing health-consc iousness attitude, the company have to develop products that can satisfy the need of customer and that are perceived as being clearly superlative to the competition.SPACE MATRIX The SPACE matrix shows a borderline plot in the AGGRESSIVE quadrant, which correlates with the result from the IE matrix as well. The plot ensure the companys strong financial position (FS+5) with a great competitive advantage (CA-1.50). The industry itself is strong (IP+5.2) but the Coca-Cola finds itself in an unfavourable milieu (CP-1.80). Due tothese factors, it is best that Coca-Cola be aggressive and cautious at the same time. The plot suggests that Coca-Cola needs to use their internal strengths to develop a market penetration and market development strategies to stay ahead of the competition. Some of the factors that afforded Coca-Cola with a competitive rating are their large percentage of market share, consumer loyalty to the brand, and their high-quality product offerings. TOWS MATRIX The TOWS Matrix Yielded x Strategies.Two of the strategies were functional strategies and the be eight were Business/Corporate strategies. These functional strategies paw with the organization structure and sales force of Coca-Cola.Ten distinct B/C strategies were identified to include product development, concentric diversification, market penetration, horizontal integration, management, market development and joint venture.The QSPM and the QSPM score Summary tabloid The eight distinct B/C strategies were evaluated by the QSPM.The tentative priorities established in the analysis of the BMS matrix were somewhat revised based on QSPM scores. exclusively scores were at least moderate-above 50% of grievous bodily harm Possible Score (MPS) overall. schema 2 had a high overall score- 80% with an extremely high external argument score of 79%. It appears that the strategic thrust inferred in the I/E and BMS analyses and their reinforcement strategies are generally sustained by the QSPM anal ysis.RECOMMENDED strategic THRUST AND SUPPORTING STRATEGIESCoca-Cola should adopt a strategic thrust, which is aimed at positioning the company as a company that owns the modern products. Aside from that, Coca-Cola should become a creative and memorable leader in the food and beverage industry. Coca-Cola should seek to at least maintain, but preferably increase its market share. Major wildness should be placed on further not bad(p) foreign markets, with emphases on our marketing which able to court into the psyche of the public, especially the teenagers (Hoistein, 2014). It should, as soon as possible, enter the teenagers marketby bringing the fantastic products that could catch the teenagers mind. Coca-Cola must make its products more attractive and tasty to fulfill the customers expectation. FUNCTIONAL STRATEGIESThe following functional strategies should be carried out in the time frames indicated. F/MG Create new department to research and develop nutrition products. Product life cycles are cut because of the peoples preference and trends are changing rapidly. Develop a Market need products for consumers in order to compete with other competitor. For instance, Coca-Cola must develop the right pricing and packaging, with small packs, large packs, or take-home packs (Hoistein, 2011). This need is pressing and paramount. SHORT RANGE, but will be an ongoing need.F/MG Develop talent human capital in sales team. The organizations structure must be redesigned to be more responsive to the knowledge domain and unpredictable nature of the competitive environment. A intelligent sale leaded is needed to lead their team in order to provide the best in town services for the customers. SHORT-MID- considerable RANGES.B/C (BUSINESS/embodied STRATEGIES)SHORT RANGE-INITIATE IMMEDIATELY AND IN PRIORITYStrategy 2 and 3 Research and development to create innovative products that appeal to the health conscious consumers and capitalize on their strong brand name and turn out operations to include food (SO) and (WO) Coca-Cola should employ more creative and innovative worker and gain several(prenominal) new attractions for the products Hire more creative and innovative worker able to generate more new ideas for Coca-Cola and Coca-Cola could increase the level of satisfaction of customers. For instance, Coca-Cola must pick up the culture of every country before enter into the international market in order to increase the competitive advantage. For example, Coca-Cola has announced plans to dump a new version of its best-selling soft drink with a tercet less sugar and a third fewer calories in the market (Smithers, 2014).New parkland cans and feeding bottle labels will feature alongside its range of drinks from the iconic 330ml red tins with 139 calories to Coke Light and Zero with no calories (Sayid, 2014). It can help Coca-Cola increase themarket share. Both strategies have the highest priority. Strategy 4 growing marketing efforts for bottled drinks (WO) Coca-Cola should do research on the bottled drinks. Coca-Cola has to make the bottled drinks that the customer feels attractive and purchase us. According to thrust (2014) Coca-Cola will personalize its bottled drinks with 250 of the nations most popular names among teens and millennial. Nowadays, most of the people likes fresh and new the products, which able to grab their attention. This trend had brought an hazard for Coca-Cola to generate more customers.MID RANGE come out PLANNING IMMEDIATELY FOR IMPLEMENTATYION IN 2 TO 3 YEARSStrategy 1 Improve environment awareness with community involvement (SO) To achieve environmental awareness Coca-Cola should organize seminars for the public in order to share the information and knowledge of the company. Aside from that, every bottled drink should print the information about environmental awareness to remind the customer regards the crucial of it. LONG RANGE-BEGIN PLANNING NOW FOR IMPLEMENTATION IN 4 TO 5 YEARS.Strategy 5 Increase advertizing to maintain competitive edge (ST) Concentrate on every single publishment able to maintain a competitive edge. Coca-Cola should target all audiences when advertise for its products. If the advertising able to grab the attentions of consumer it means the advertisement was a good advertisement. Zmuda (2014) said increase the posture of our marketing investment by transforming our marketing and commercial model to redeploy resources into more consumer facing marketing investments to accelerate growth. It proves that a good marketing will plan a good advertisement and it could maintain the competitive advantage.Strategy 6 Acquire florid Enterprises (GLDC) to help transform the product line (ST) Coca-Cola should diversify its product line for market development and GLDC is inevitable for this strategy. Coca-Cola must do research and development to achieve this goal. NOT RECOMMENDEDStrategy 8 Advertising on encourages consumers to lead a healthy lifestyle (WT ) Coca-Cola should not advertise a healthy lifestyle advertisement, products of Coca-Cola not a drink that can drink for healthy purpose. Itseems to increase the risk of failure if advertise healthy lifestyle advertisement.References(2014), Our Company. Retrieved from http//www.coca-colacompany.com/our-company/ David, F. (2013). Strategic Management A agonistic Advantage Approach. 14th ed Pearson Education, Inc. Fox. (2014). Why you may see your name on a bottle of Coca-Cola. Retrieved from http//www.myfoxorlando.com/story/25742524/why-you-may-see-your-name-on-a-bottle-of-coca-cola Hoistein, W. J. (2011). How Coca-Cola Manages 90 Emerging Markets. Retrieved from http//www.strategy-business.com/article/00093?pg=all Ruddick, G. (2014). Coca-Cola to launch new stevia-flavored drink. Retrieved from http//www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10890702/Coca-Cola-to-launch-new-stevia-flavoured-drink.html Sayid, R. (2014). Coca-Cola Life to launch in UK as new low cal orie alternative to classic brand. Retrieved from http//www.mirror.co.uk/news/uk-news/coca-cola-life-launch-uk-3672697 Smithers, R. (2014). Coca-Cola Life Coke with fewer calories and less sugar to tackle obesity. Retrieved from http//www.theguardian.com/business/2014/jun/11/coca-cola-fewer-calories-less-sugar Zmuda, N. (2014). Coca-Cola Boosts Media Spending as Demand Slows, chief executive officer Muhtar Kent Defends the Importance of Marketing. Retrieved from http//adage.com/article/news/coca-cola-boosts-marketing-spend-demand-slows/291747/