Term Paper on Imc Analysis of Robi

Term Paperpic on IMC analysis of Robi April 26, 2010 Principal of IMC Analysis on Advertisement Principal of Marketing(MKT-101) Prepare For Kashfia Ahamed Lecturer Department of Business Administration Prepared By Faqurel Hasan 2009-1-10-299 Arifur Rahman Khan. 2009-1-10-145 Sifat Ahsan 2009-1-10-062 Md. Shariful Islam 2009-1-10-154 Fayaz 2009-1-10-150 Letter of transmitter April 29,2010 Ms. Kashfia Ahamed Lecturer Department of Business Administration East West University 43,Mohakhali C/A,Dhaka-1212. study Submission of report on IMC on Robi.Dear Madam, It is of great honor and delight to us to present you our marches paper, prepared as a part of MKT 101 . When I do this job I go through me as a marketer it is a new experience to me and this paper impart help me and also Robi. We are grateful to you for giving us the basic knowledge to prepare this kind of hard work. We indirect request we will get always support from you and you will also get development from us. On the behal f of the base Arifur Rahman Khan.. 2009-1-10-145 Acknowledgement Firstly we would the likes of to give thank to almighty allah.We believe that behind both success there is some inspiration and cop-operation of some special person who never appear in the picture but always provide support to make this term paper. secondly I would like to thank Ms kashfia Ahmed for giving us endless support . We work this promotional project in 5 ways ? Magazine ? Billboard ? publisher ? Radio ? Television Executive summery Robi was Aktel and this corporation was started there journey on 1997. This is a 4060 joint venture company . Bangladeshi TM and Singaporean telecom was the owner of this company.This company serve telecom services around Bangladesh . thither technology is from Germany and there Cards are from China. This company holds the 235 of its telecom market of Bangladesh. communicating serve well for TV Advertisement pic 1. Sender Here Robi is giving the massage that they are changed as Aktel to Robi. 2. encoding Robi is advertise them as a newer in market with latest tec 3. MessageThis add provide the meat that as sun is powerful we are also powerful with our technology. 4. Media In this case robi is selecting this as a veracious media to reach them. 5.DecodingTarget consumer of this service will see this tv add and visit nearly this centre. 6. Recever entirely urban class people are our targeted client who will understand this message. 7. resultTargeted node will understand that what we want to say to them. 8. FeedbackFinally when they show there responses to us and bribe this harvest-time because we will get our result. 9. NoiseConsumer may distract while watching this tv add. talk process for Newspaper Advertisement pic 1. Sender Here Robi is giving the massage that they are changed as Aktel to Robi. . convert Robi is advertising them as a newer in market with latest tec 3. MessageThis add provide the message that as sun is powerful we are al so powerful with our technology. 4. Media In this case robi is selecting this as a even up media to reach them. 5. DecodingTarget consumer of this service will see this Newspaper add and understand roughly this message. 6. Recever All urban class people are our targeted node who will understand this message. 7. ResponseTargeted customer will understand that what we want to say to them. 8.FeedbackFinally when they show there responses to us and purchase this harvest-time then we will get our result. 9. NoiseConsumer may distract while watching this Newspaper add. Communication process for Magazine Advertisement pic 1. Sender Here Robi is giving the massage that they are changed as Aktel to Robi. 2. Encoding Robi is advertising them as a newer in market . 3. MessageThis add provide the message that as sun is powerful we are also powerful with our technology. 4. Media In this case robi is selecting this as a discipline media to reach them. 5.DecodingTarget consumer of this service will see this Magazine add and understand round this message. 6. Recever All urban class people are our targeted customer who will understand this message. 7. ResponseTargeted customer will understand that what we want to say to them. 8. FeedbackFinally when they show there responses to us and purchase this product then we will get our result. 9. NoiseConsumer may distract while watching this Magazine add. Communication process for Billboard Advertisement pic 1. Sender Here Robi is giving the massage that they are changed as Aktel to Robi. . Encoding Robi is advertising them as a newer in market . 3. MessageThis add provide the message that as sun is powerful we are also powerful with our technology. 4. Media In this case robi is selecting this as a right media to reach them. 5. DecodingTarget consumer of this service will see this Billboard add and understand about this message. 6. Recever All urban class people are our targeted customer who will understand this message. 7. Respo nseTargeted customer will understand that what we want to say to them. 8.FeedbackFinally when they show there responses to us and purchase this product then we will get our result. 9. NoiseConsumer may distract while watching this Billboard add. Communication process for Radio Advertisement pic 1. Sender Here Robi is giving the massage that they are changed as Aktel to Robi. 2. Encoding Robi is advertising them as a newer in market . 3. MessageThis add provide the message that as sun is powerful we are also powerful with our technology. 4. Media In this case robi is selecting this as a right media to reach them. . DecodingTarget consumer of this service will see this Radio add and understand about this message. 6. Recever All urban class people are our targeted customer who will understand this message. 7. ResponseTargeted customer will understand that what we want to say to them. 8. FeedbackFinally when they show there responses to us and purchase this product then we will get our result. 9. NoiseConsumer may distract while watching this Radio add. References 1. MKT101 (Kotler). 2. Robi tissue sight. 3. Newspaper . 4. Magezine.