Media Representation Analysis Business Perceptions

Question: Describe about the Media Representation Analysis for Business Perceptions. Answer: Introduction Understanding media portrayals is an important factor in the world because it has an influence over perceptions of the world. How the media portrays elements in the physical world is crucial because it affects the way people will perceive these items in the real world. For instance, the media portrayal of women in the world shows that there is a need for action to be taken. That is because women are portrayed in a sexual sense that threatens the fabric of society. Media portrayals of religion are also important because they affect the fragile peace among religions of the world (Vicsek, 2014). A recent news article, Losers more likely to lash out at women in online shooters, is a representation of a scholarly article authored by Michael Kasumovic and Jeffery Kuznekoff (2015). The media representation of the scholarly article is accurate based on the following reasons. Following the framing theory, this media representation takes after the social framework which attributes the causation of events to social forces (Webster Phalen, 1997). The article discusses a social issue which directly impacts the social aspect of human beings. Man is a social creature which means that the relationships that they form with each other are important. The relationship between a man and a woman is one of these relationships that matter to any human being because it comes with the promise of a family. Because of the aspect that this media portrayal brings to light being a social aspect, it indicates that the scholarly article is based on the social framework. Social frameworks analyze events as occurrences that are socially driven. In this case, the reason why some men will harass their women is that they are losers. That is, these men have their problems which make their relations bitter. A framing technique used in this media representation of this article is the tradition technique which involves identification of cultural mores which bear significance in the mundane society (Patyl Ennis, 2016). As the news article starts, it asserts that it discusses an issue that will surprise no one. That is a traditional framework because it mentions an issue that has been a part of the cultures all around the world. Men who harass women can be found in every culture and is a significant issue in this era because of feminism. Thus, this media representation endeavors to explain an issue of cultural significance. It is also a norm for men to harass women over the internet. Thus, this news article tries to prove this assertion by using the assertions of the article. Culturally, men feel more important than the women which gave the men power over their women (Liebes et al., 1998). As times have changed, women have tried to expel these values and traditions through feminism. The introductory part of the news article can be considered to be jargon owing to its catchy nature. The essence of a catchphrase is to attract the attention of the audience by making the introduction relate-able and more memorable (Holt Perren, 2009). As it starts, the author of the article claims that what the article discusses is something that no one can dispute. That makes the audience begin to wonder what that could be eliciting them to read further. The fact that the slogan is relate-able means that people who have experienced such a thing before will make sense of the discussion rather fast developing their interest in the article (Touri, 2009). Therefore, that is a framing technique that the author used to cultivate the interest of the audience. By introducing a social aspect that is familiar with most people, gaining the interest of the audience becomes easier. Hegemonic ideas are also present in the news article which has been used as a framework technique. These are ideas that relate to the Marxist philosophy. Here, a cultural hegemony translates to a situation in which the ruling class dominates over a society that is culturally diverse allowing them to manipulate that societys culture (Menga, 2016). In this culture type, the imposed value and belief system become the accepted norm. In the previous century, the male gender was the dominant class. The values and beliefs that the men imposed on them became the norm. In the article, hegemonic ideas are presenting themselves where the previous hegemonic culture is recurring. Here, the men that are losers are harassing the women. That is a framework technique that the author of this article has used in passing across his message. The hegemonic ideas allow the audience to understand the message further. The use of artifacts is also a framework technique that the author used in presenting the news article. The artifact here is the internet which has had a significant impact on the worlds culture at large. The internet has allowed for cultures to share their values in a way that is much faster and efficient. Thus, it is one of the reasons behind the world being reduced to a global village. Connecting almost every part of the world has ensured that values and beliefs can be exchanged making the world have cultures with more or less the same beliefs (Villanueva et al., 2016). Thus, it is a visual representation of an important factor that affects the culture of the world. The news article's author to show the way men are still able to harass women on the internet. That is an important area of discussion because of the fact that the internet has allowed for the formation of online communities. Thus, with men harassing women over the internet, it means that the values of these communities are being disturbed. Conclusion The representation of the research article by Michael Kasumovic and Jeffery Kuznekoff.is accurate following the fact that the author uses graphical representations in the news article that mirror the assertions in the article. The shortcoming of the news media representation is in the fact that it only depends on one aspect of the research which is the fact that men harass women online. It is a shortcoming since it can easily mislead if the information relayed is dependent on some external variables. However, from the other stand point which comes in the form of the effectiveness of presentation, the article is accurate. References Holt,J., Perren,A. (2009). Media industries: History, theory, and method. Chichester, West Sussex: Wiley-Blackwell. Liebes,T., Curran,J., Katz,E. (1998). Media, ritual, and identity. London: Routledge. Menga, F. (2016). Reconceptualizing hegemony: the circle of hydro-hegemony. 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